Of all the adages currently swirling in the beauty industry, none ring truer than this one: It’s all about the eyes. Not only are the eyes virtually the only feature visible while wearing face masks, but they also pop the most on video calls, signaling to our loved ones and co-workers that we haven’t completely given up on life. For these reasons and a plethora of others, you might be toying with the idea of upping your eye makeup game. If that’s the case, then there’s a specific hue you’ve likely been ignoring that you need to start paying attention to right away: blue. No, I haven’t lost my mind. Let me explain.
I’m a child of the ’90s, so I distinctly remember the tragic, frosty blue eye-shadow looks that, unfortunately, dominated that era. But believe me—the blue eye-shadow game has evolved in a major way since then. From soft flushes of pigment to shimmery finishes in colors from deep navy to aquamarine, blue eye shadow is the move, and all your faves agree. Don’t believe me? Keep scrolling for 21 of the best blue eye-shadow looks responsible for my current obsession. By the end, I promise you’ll be adding some blue eye makeup to your cart.